Behalf Studio's profile

Lady Triệu

Behalf Studio
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Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
A Pride of Place
Lady Triệu, was a revered Vietnamese warrior and folk hero. Her legacy is embodied in this exceptional Vietnamese gin, which sources 100% of its botanicals and spirit from Vietnam, except for the Italian juniper that adds a distinctive flavor profile.
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
Our mission was to construct a brand platform that intertwines gin, a relatively unfamiliar product in the Vietnamese market, with the cultural essence of the country from which it originates, mirroring the gin’s incorporation of Vietnamese ingredients and celebration of local terroir.
We have created a range of bespoke assets to comprise a storytelling packaging design system for Lady Triệu’s main product line. Valiant, the custom brand typeface, draws inspiration from Lady Triệu’s courage and elegance, resulting in a bold yet elegant display serif typeface that achieves a timeless yet contemporary look. 
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
The seamless illustrative pattern, featuring elements from both the bottle’s ingredients and Lady Triệu’s legend, not only reinforces the brand’s story and roots, but also serves as its distinctive visual identity device on various applications.
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
Lady Triệu’s Vietnam Gin features a striking 8-sided bottle, inspired by the legendary general herself, combining elegance with a powerful sword-like silhouette. It includes a removable, custom-made sword crest and a cap embossed with a symbol from Lady Triệu’s temple in Thanh Hoá, adding historical depth and collectible value, with the distillery’s coordinates subtly placed at the bottom for a personal touch.
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
The labels artfully blend Vietnamese cultural scenes with the gin’s ingredients, visible through double-sided printing on a clear bottle. Internal illustrations on the back label enhance front-facing brand elements, while those on the front create a backdrop for the back’s embossed logo. The neck label features Lady Triệu’s iconic quote in Vietnamese, underscoring her dedication to challenging female stereotypes and protecting national liberation.
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
The website design highlights the product’s journey, featuring an exploration of ingredients and a series of interactive cocktail recipes. The homepage is introduced with a captivating animation that bring the bottle’s bespoke illustration to life.
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
Vietnamese design Liquor Bottle Design packaging design brand illustration asian alcohol packaging culture double sided label gin bottle design lady trieu gin bottle
Brand identity: Behalf Studio
Creative director: Giang Nguyen
Designers: Linh Duong, Anh Nguyen
Type designers: Minh Nguyen, Linh Duong
Illustrator: Phong Pham
Project manager: Lam Nong
Producers: Ha Doan, Anh Ha, Dung Nguyen
Brand photography: (in)visible space studio
Product photography: Lady Triệu team
Animation for website: Callimotion
Web development: TechAZ
Thank you!
Lady Triệu
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